FLUCKIGER Fawzy Moaz Branch

Location

Egypt, Alexandria

YEAR

2025

Discipline

Concept

A vibrant boutique patisserie where playful lilac hues and classical Parisian charm celebrate fine artisanal confectionery.

Fluted lavender service counters, dynamic terrazzo accents, and brass pendant lighting shape an uplifting sensory experience.
Floor-to-ceiling illuminated pastry vitrines and monochrome checkered tiling frame an enchanting neighborhood dessert haven in Alexandria.

Project Gallery

Located in Alexandria, this branch of Fluckiger redefines the classic European confectionery parlor with an invigorating, contemporary color narrative. The interior is defined by bold lavender-purple paneled millwork that wraps the service counters and perimeter wainscoting, infusing the boutique with an uplifting, youthful refinement. Contrasting speckled multi-color terrazzo counter slabs frame the artisanal gelato presentation, while classical ceiling cornices and brass globe chandeliers cast a golden glow across the airy, high-ceilinged retail hall.

The space is choreographed to offer an effortless customer journey from browsing to takeaway. Full-height ivory display cabinets with arched architectural crests and integrated backlighting line the lateral walls, turning packaged sweets and gourmet chocolates into focal art pieces. Classic monochrome checkered flooring directs customer flow toward custom central glass display plinths and a sculpted classical horse pedestal. Blending playful pastel tones with enduring European craftsmanship, the interior delivers a memorable, photogenic dessert destination.

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